Photo: Gabriela Valdez. // Issue 92.
Boots, hats, and the unmistakable spirit of the Old West took over the El Paso County Coliseum during the latest edition of Starr Western Wear’s Rodeo El Paso, an event that brought together families, fans, and professional competitors to celebrate one of the most deeply rooted traditions of the American Southwest.
This year’s edition featured more than 250 professional athletes from the Professional Rodeo Cowboys Association (PRCA) and the Women’s Professional Rodeo Association (WPRA), further establishing the rodeo as one of the region’s premier equestrian and sporting events.
The program included some of professional rodeo’s most iconic events, including bull riding, bareback riding, saddle bronc riding, team roping, tie-down roping, steer wrestling, barrel racing, and breakaway roping, offering spectators action-packed days filled with adrenaline, skill, and athleticism.
Beyond the competition, the event became a gathering space that brought El Paso families together around rodeo traditions and cowboy culture, elements deeply embedded in the identity of the American Southwest and the border region.
Organized with the support of Starr Western Wear and presented by Ztex Construction, the rodeo reaffirmed its place as one of the region’s most anticipated annual celebrations, keeping alive a tradition that continues to be an important part of the history and identity of the Paso del Norte region.
At Starr Western Wear, we have always believed that rodeo is more than a sport โ it is part of the culture and tradition of our community,โ said Enoch Kimmelman, representative of Starr Western Wear. โWe are proud and excited to continue supporting the Star Western Wearยดs Rodeo El Paso and to be part of a lasting tradition that brings families together while celebrating the authentic spirit of rodeo and cowboy heritage.โ
Botas, sombreros y el inconfundible ambiente del viejo oeste se apoderaron del El Paso County Coliseum durante la mรกs reciente ediciรณn de Starr Western Wear’s Rodeo El Paso, un evento que reuniรณ a familias, aficionados y competidores profesionales para celebrar una de las tradiciones mรกs arraigadas del suroeste estadounidense.
La ediciรณn de este aรฑo contรณ con la participaciรณn de mรกs de 250 atletas profesionales pertenecientes a la Professional Rodeo Cowboys Association (PRCA) y a la Women’s Professional Rodeo Association (WPRA), consolidando al rodeo como uno de los encuentros ecuestres y deportivos mรกs importantes de la regiรณn.
El programa incluyรณ algunas de las disciplinas mรกs emblemรกticas del rodeo profesional, entre ellas monta de toros, monta de caballo sin silla, monta de caballo con montura, lazo por equipos, lazo de becerros, derribo de novillos, carreras de barriles y breakaway roping, ofreciendo al pรบblico jornadas llenas de adrenalina, habilidad y destreza.
Mรกs allรก de la competencia, el evento se convirtiรณ en un espacio de convivencia que reuniรณ a familias paseรฑas en torno a las tradiciones del rodeo y la cultura del vaquero, elementos profundamente arraigados en la identidad del suroeste de Estados Unidos y la regiรณn fronteriza.
Organizado con el respaldo de Starr Western Wear y presentado por Ztex Construction, el rodeo reafirmรณ su lugar como una de las celebraciones mรกs esperadas del calendario regional, manteniendo viva una tradiciรณn que continรบa formando parte de la historia y la identidad del Paso del Norte.
“En Starr Western Wear siempre hemos creรญdo que el rodeo es mรกs que un deporte: es parte de la cultura y la tradiciรณn de nuestra comunidad”, seรฑalรณ Enoch Kimmelman, representante de Starr Western Wear. “Nos enorgullece seguir apoyando el Rodeo El Paso y formar parte de una tradiciรณn duradera que reรบne a las familias mientras celebra el autรฉntico espรญritu del rodeo y la herencia vaquera”.
